When it comes to client gifting, many travel advisors get stuck wondering what is appropriate, what is essential, and what is considered going overboard. Client gifting is an easy way to build and maintain strong relationships between travel advisors and their clients. The act of giving gifts shows appreciation, fosters loyalty, and can lead to repeat business. Whether it is for a special occasion or just to say thank you, a well-thought-out gift can make a big impact on your clients and their perception of your business.
When it comes to client gifting, it is important to keep a few key things in mind.
- Consider the relationship
It is important to consider the relationship you have with your client. A long-standing client who has been booking multiple trips with you may warrant a more substantial gift than a new client who has only recently started working with you. Additionally, it is important to consider the budget you have set aside for client gifting. While it can be tempting to splurge on a big-ticket item, it is important to keep your budget in mind and focus on giving a thoughtful and meaningful gift, rather than the most expensive one. - Think about your client
It is important to think about what kind of gifts will resonate with your clients. A good place to start is by considering their personal interests and hobbies. If they are avid travelers, for example, a gift related to travel such as a new luggage set or a travel guide would be a great option. If they have a sweet tooth, gourmet chocolates or a nice dessert basket might be more appropriate.
In addition to personal interests, you can also consider practical gifts that will be useful for their travels. A passport holder, travel adapter, travel journal, or noise-canceling headphones are all examples of gifts that your clients will appreciate and use on their trips.
Another great option is to provide a personalized experience during their next trip. This could be a private tour of a city, a cooking class, or VIP access to a popular attraction. Personalized experiences will resonate well with your client because you’ve created added value toward their itinerary that they would not have received by booking elsewhere. Other great added values could be chocolate strawberries, room decorations, an upgraded room category, or an on-board/resort credit to use during their stay.
- Be aware of time
When it comes to client gifting, timing is everything! For example, you can send a gift before a client’s trip as a way to get them excited and to show them that you are thinking about them. You can also send a gift after their trip as a way to thank them for their business and to provide feedback on their experience. You can also use holiday gifts as a way to reconnect with clients you haven’t spoken to in a while or to say thanks for referring you a new client. - Showcase the presentation
The way you package and deliver the gift can make all the difference. Whether you choose to hand deliver the gift in person or send it through the mail, make sure it is well-packaged and presented. A handwritten note or a personalized card is also a great way to add a personal touch to the gift.
When it comes to client gifting, it is important to keep in mind that it is not about spending the most money, but about showing your clients that you appreciate their business and value their relationship. A thoughtful and well-thought-out gift can go a long way in building and maintaining strong relationships with your clients.
If you’re looking for inspiration for your next client gift, take a look at our newest resource partner, Gamelyon Press! This partnership will bring exciting new gifts and accessories to travel professionals and their clients, including fun and functional travel-themed t-shirts, journals, and much more. Travel journals are a great way for clients to document their adventures. A travel T-shirt is a great keepsake to remember their trip, plus they’ll always remember where they got it from. You can also provide them with one of our personalized Travel Guides about the destination to get them excited about their upcoming trip!
Keep in mind that client gifting is not necessary. Clients are coming to you for your knowledge, experience, and expertise in booking an amazing vacation experience. When it comes to client gifting, you should never feel obligated. If it feels right and you want to do it — go for it! Just try not to break the bank.
