Nowadays, everything is done online. Thankfully, our industry is still very much relationship-driven, so having a web presence does not have to be your primary focus. However, you do need to understand that most clients will still want to look for you online to verify the legitimacy of your business and maybe even look for reviews.
When it comes to your web presence, there are many things that clients look for, most importantly is your website, followed by social media pages, but here are a few places that people will look for your business online and through different apps:
- Search Engines (ex: Google, Yahoo, Bing, etc.)
- Social Media (ex: Facebook, Instagram, Twitter, TikTok, YouTube)
- Thumbtack / Angie’s List / Neighborhood / Foursquare
- Dun & Bradstreet / Better Business Bureau
To elevate your business, you should make sure your Branding & Culture strategy is established properly. You should also consider looking into a Business Email to separate yourself from any “fly-by-night” advisors – not to mention, some email hosting companies also provide websites, so you could check 2 things off the list at the same time. Once you have those setup and you also know your Ideal Client, plus you have created your Social Media Strategy, then it’s time to tackle your social media accounts!
I know this is a LOT to consider, but thankfully, we have worked to split it all up into bite-sized chunks for you to easily manage. There are also several organizations throughout the travel industry that provide assistance in ensuring everything we’ve discussed is easily completed. Be sure to check out the additional resources on our website for Marketing & Branding companies to help set up your branding and web presence effectively and efficiently.
Here is a list of suppliers where you can purchase and host your domain/URL/web address*:
*Please note that while we offer supplier/resource suggestions for you to utilize, we do not personally or professionally endorse any particular company. Please use them at your own discretion and at your own risk. Also, if you have a professional website, your web host (GoDaddy, Wix, WordPress, etc.) may also provide a solution to purchase your domain and/or email account directly through them